Europe’s Roses Come From As Far Away As Africa And Asia
The first port of call for the aircraft was Nairobi in Kenya, where the aircraft was loaded with a consignment of flowers headed to Amsterdam, the world’s largest flower distribution center.
And while the volume spikes every year around Valentine’s Day, the transportation of flowers is big business all year long. It is estimated that close to 250 million stems of roses are grown worldwide exclusively to cater to the increased demand for flowers around Valentine’s Day.
It’s a complex job to bring flowers from the field to the store
The journey of a flower usually begins in a farm where it is harvested by hand. The freshly harvested flowers are then sorted, arranged in bouquets and hand packed into boxes which are then loaded on the aircraft. In order to ensure maximum freshness and shelf life, the temperature in the cargo hold of the aircraft is maintained between one and three degrees Celsius.
‘Rosie’ also made a special appearance in Barcelona last year on the occasion of ‘The Day of the Rose’. The Catalan festival, originally St Jordi’s Day, is celebrated on April 23 every year with locals gifting roses and books to one another.
On August 28, on the day of the Qixi festival, ‘Rosie’ arrived at Shanghai Pudong International Airport in China to mark the day known as Chinese Valentine’s Day.
Back in Dubai, early September, Rosie also featured prominently in an initiative organised by Emirates SkyCargo to mark the South Indian festival of Onam. The festival is celebrated by those living in the state of Kerala as well as by over a million Keralites living in the Middle East region.